Small Business

PENNIWISE ACCOUNTING provides a fully customizable payroll service that supports a wide range of pay types, deductions, and schedules. All payroll services include direct deposit, electronic or paper tax filings, electronic tax payments, year-end W-2, employee portal access, tracking and accrual of paid-time-off, easy integration with major bookkeeping software, complete compliance, and more.

Quick Books

Whether you are a new business owner setting up your initial bookkeeping system, a busy entrepreneur who wants to know where your money is going, or office staff requiring QuickBooks training or support, we can help. Once your system is up and in place, we provide as much or as little support as you need. We will work with you to develop a customized approach that meets your small business needs and provides you with solutions and order.

Tax Preparation

Today's tax laws are extremely complicated and even filing a simple return can be confusing. It is easy to overlook allowed deductions and credits. As a tax professional, I stay current with applicable tax laws. When I prepare your tax return, I utilize the most up-to-date professional tax software. Each return is then personally reviewed to ensure accuracy and completeness.

Financial Stress

The Financial Stress Reduction Teleclass is an 8-week series designed to help professionals, small business owners and budding entrepreneurs make more money and have more time off for fun. Small, interactive mastermind groups (maximum 10 people) are led by Penni Echols under the direction of Chellie Campbell, author of bestselling "The Wealthy Spirit", "Zero to Zillionaire", and "From Worry to Wealthy". All classes are taught live, in-person with no pre-recorded information.

About Us

Areas of Expertise

Penni has extensive experience in small business start-ups. She has direct hands-on experience in construction, interior design, restaurant and in operations of medical and dental practices. She has helped her clients in their formation stage on through developing their business plans to obtaining working capital and obtaining debt restructuring. QuickBooks online and desktop setup and training, accounting systems trouble shooting and solutions and audit negotiations.


Penni educational background includes attendance at Texas Tech and UTEP in Accounting, Continual education in California, Advanced certifications in QuickBooks, QBO, HR/Payroll,, HubDoc, T-sheets, Expensify and Lifeplan, Notary Public.


Penni is a certified professional bookkeeper (CPB), certified QuickBooks proadvisor (CQBP), financial stress reduction coach (FSR), National Society of Accountants (NSACCT), National Bookkeeper Association (NBA), Ewomen Network OC(EWN), Notary Public. Penni is authorized to represent taxpayers before the Internal Revenue Service, California Franchise Tax Board, California Board of Equalization and all other tax collection agencies in California.


14682 Plaza Dr, Ste A

(714) 928-4811